French Fashion Brand Paul & Joe Has Collaborated With Starbucks

Fashion

March 21, 2017 | BY Elizabeth Lee

The collection goes on sale today.


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When the alice+olivia collaboration with Starbucks launched earlier this year, the collection sold out almost instantly. Now, the coffee chain in back with another fashion partnership and this time, it's with Sophie Méchaly, founder of French fashion brand Paul & Joe.

The collection—which comprises a tote bag, double-walled mugs and tumlbers—was inspired by the designer's love for pastels and springtime. “The cherry blossoms represent my favorite season in Japan,” said Méchaly.“I really enjoy the landscape in Asia. It’s like a true fairytale.”

Starbucks as previously collaborated with fashion designers like Anna Sui, ANNIJO and alice + olivia on limted edition collections.

(Related: Espresso Yourself! Japan Perks Up To 'Sexy' Coffee)