To mark its ongoing relationship with FIFA and their third time participating in this iconic sporting event, Louis Vuitton has three brand new projects in conjunction with the 2018 World Cup. The house has created a new special-order trophy case which will hold the World Cup trophy, an official match ball collection trunk that will house a stunning collection of all 13 re-editions of the official match balls as well as official licensed fashion products that feature a specially designed Louis Vuitton logo.

(Related: Collector's Item: Louis Vuitton's 2018 FIFA World Cup Trophy Trunk)

Featuring an all-star designer team, some of the world’s most fashion-forward brands take the field with Yoox for #YOOXSOCCERCOUTURE to interpret their nationalities though prints and unique designs. From Portugal’s Marques’Almeida to England’s Vivienne Westwood, each brand will pay homage to the sport with their own sweatshirt and t-shirt collection that fashion fans would be able to wear to support their favourite teams. Past collaborations have featured established designers such as Dries Van Noten, J.W Anderson, Marni and Paul Smith. Part of the proceeds from the sale will be donated to Stars for Children, a charitable foundation founded in 2016 by Russian player Alexander Kerzhakov to support children in need and help them get involved in sports.

(Related: Lessons On Conquering Luxury Online Shopping, By Yoox Net-a-Porter)

It’s no secret that Hublot loves football. A branded licensee for the 2018 FIFA World Cup, the Hublot Loves Football tagline was emblazoned everywhere at the Baselworld 2018 watch fair. This year, the Swiss watchmaker has created its first-ever smartwatch in honor of the FIFA World Cup, and as it name suggests, all the Word Cup referees will be wearing the Big Band Referee watch during the match. But the most exciting thing about the watch is the application that was specially developed for the World Cup—an app which will announce matches 15min before kick-off, as well as every yellow and red card, and player substitution. The watch will also vibrate and display the word “goal” across the dial instantaneously each time a goal is scored. The dial will also display the match statistics for the duration of each match, including the score, number of cards, names of the goal-scorers, player substitutions, and match time.

(Related: Football Fever: Playing Ball With Hublot's First Ever Smartwatch)

Continuing its partnership with FIFA, Chinese tech company Vivo has launched a new version of the Vivo x21—the Vivo x21 FIFA World Cup 2018 Extraordinaire Edition. Dedicated to all things World Cup, this smartphone has an AI-based smart assistant that can provide World Cup game preview, live links and notifications on the matches. The smartphone will come in two colours of red and blue along with custom World Cup wallpapers and a custom font.

(Related: Fever Pitch: Hublot Loves Football)