In our 10 Minutes With … Sat Hari, the Los Angeles-based designer discusses the idea of cosy clothing, how she incorporated wellness into her brand and why it was time to launch in Hong Kong
For Sat Hari, the Los Angeles-based designer, the idea behind starting her knitwear label God’s True Cashmere started with a dream about her friend, Hollywood actor Brad Pitt. “I dreamt that Brad was looking for a green shirt made of the softest cashmere,” she says in a chat with Tatler. When she told him about her dream a few days later, it turned out that Pitt was indeed looking for a shirt like that and had even talked to his stylist about it.
Hari began to look for the “perfect cashmere shirt” for Pitt, but couldn’t find anything that matched her vision, so she made him a shirt herself. Pitt was “so in love” with it he decided to co-found a cashmere brand with Hari in 2020: God’s True Cashmere, a luxury label that makes 100 per cent cashmere outfits.
“God’s True Cashmere was centred around the idea of softness, love and luxury, and when I told Brad what I was going to do, he was all in.”
Today, the brand offers cashmere tops and bottoms in both solid colours and checked patterns, and has just launched in Hong Kong, exclusively at Joyce’s flagship boutique. We talked to her about the brand’s journey so far and what’s next for the label.
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When you and Brad Pitt were conceptualising the brand, why did you decide to focus on cashmere?
The whole brand ethos is about this feeling of being wrapped up, and feeling loved and cosy. Cashmere [as a fabric] transports the wearer—there is something so amazing about the feeling of it on your skin.
The designs are neutral—both in terms of colour palette and gender neutrality. Was this a deliberate decision?
Yes, it was deliberate. There is something inclusive and open about garments that are first and foremost based on a feeling and quality.
Overall, the fashion industry is currently evolving to be more inclusive—how do you feel about this shift and what roles do brands have to play in this evolution?
We say wear what makes you feel good. From our perspective, it’s less about the brands and how they are designing or defining the collections, and more about the client and what they experience or feel in the garments.