Song Joong-ki (Photo by Louis Vuitton)
Cover Song Joong-ki (Photo by Louis Vuitton)

Meet the illustrious Song Joong-ki, the newest LV ambassador to join the ranks of BTS’ J-Hope and NewJeans’ Hyein

Now that renowned Korean actor Song Joong-ki has not only made a name in television and cinema but graciously cemented it, he is ready to take over other industries too. As a welcome surprise (apart from his recent marriage and pregnancy announcement with Katy Louis Sanders), the actor is now a House ambassador of one of the frontrunners in luxury fashion, Louis Vuitton.

In case you missed it: Song Joong Ki’s Most Stylish Looks On- and Off-Screen

The announcement coincided with the actor’s debut appearance at the Cannes red carpet for the film screening of Hopeless on May 25th.

Tatler Asia
Song Joong-ki (Photo by Louis Vuitton)
Above Song Joong-ki (Photo by Louis Vuitton)

The Vincenzo lead stuns in a printed co-ord set with Louis Vuitton motifs scattered around and a long white overcoat over it. Simple yet sophisticated, it’s the style he’s known and admired for by all since day one.

A new father, Song Joong-ki shares, “A lot of good things are going to happen this year. I’m really excited about Cannes, but right now, I’m focused on the baby being born. I have to finish the Cannes fast and return to my wife.”

Read more: Filipinas on the Cannes red carpet: Dolly de Leon, Heart Evangelista, Pia Wurtzbach Jauncey and more

Tatler Asia
CANNES, FRANCE - MAY 24: Song Joong-ki attends the "Il Sol Dell'Avvenire (A Brighter Tomorrow)" red carpet during the 76th annual Cannes film festival at Palais des Festivals on May 24, 2023 in Cannes, France. (Photo by Pascal Le Segretain/Getty Images)
Above Song Joong-ki at Cannes (Photo: Pascal Le Segretain/Getty Images)

Song Joong-ki now joins K-pop superstar J-Hope as House ambassador and New Jeans’ Hyein, who’s been a brand ambassador since December 2022, as the Korean representatives of Louis Vuitton. With this fashion endeavour, as well as his recent personal achievements in life, he’s off to a bright path ahead of him.

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