Having a mother who believed in power dressing like Ginny Ng meant that Chalk Farm co-founder Dawn Koh was exposed to fashion from a very young age
“She’s my other half,” gushed Ginny Ng as she sat in the make-up chair. The semi-retired matriarch, who had carved out a glittery four decade‑long career managing luxury brands, was referring to her daughter, Dawn Koh, sitting next to us in an all‑black get-up. While Dawn’s loose‑fitting sweater suggested a laissez‑faire approach to fashion, her Prada Cloudbust Thunder kicks betrayed a serious sneakerhead.
As Ginny talked us through her collection of coats, knits and shift dresses in a mostly black, blue and grey palette peppered with pastels, we noticed effortlessness and practicality across clean lines, embellished curiosities and cleverly constructed pleats. It could only be Prada.
Dawn and Ginny aren’t usually in the business of sharing their wardrobe. They are in an industry that fuels flavour by way of Chalk Farm, a cake business founded in 2010 by Dawn and her brother, Bryan.