Gucci signals two firsts in its storied history—the arrival of its high jewellery collection and the opening of its jewellery boutique in Place Vendôme
The beautifully preserved Rococo interiors of the historic Hotel de La Salle were a fitting backdrop to showcase Gucci’s first-ever High Jewellery collection, one that captures the Italian house’s essence of daring and creativity, with a slight nod to the Victorian era.
Launched on July 2, in the midst of Paris couture week, the collection was spread out over four distinct salons, with the jewellery pieces beckoning to be touched and admired in open, circular displays.
Called Hortus Deliciarum (Latin for Garden of Delights), creative director Alessandro Michele envisioned the collection to be symbolic of Gucci’s house iconography and also reflects the eclectic flamboyance he’s typically known for. Therefore delicate, fragile pieces are out while bold, statement pieces are in, all which revolve around a trio of themes: Heart and Arrow, Animal Kingdom and Solitaires.