Everything You Need To Know About The New Balmain Store In Singapore


August 1, 2017 | BY Cheryl Chan

Get ready to join the #BalmainArmy.

It was a long time coming but Balmain has finally set up a brick and motor store in Singapore. Beloved by celebrities and fashionistas all over the world for its glam meets rock-and-roll aesthetic, count your lucky stars that the French brand will now only be a drive instead of a plane ride away.

Here's what you need to know about the new store.

It's Southeast Asia's first standalone store

 The brand will be situated within The Shoppes at Marina Bay Sands, alongside a slew of key luxury fashion players within the complex. As if we need another reason to spend our days shopping here!

It takes after the Paris flagship store

 If you've visited the historic Parisian flagship at 44 Rue Francois l Er, this might be a familiar sight to you. Taking inspiration from the French store, the new 153 square meter store follows a clean, modernized and classic 20th century French aesthetic—white walls molded with geometric and elaborate ceiling details, Versailles parquet flooring, gold accents, a marble display in the center, mirrored shelving, and 40’s French design furnishings. It's luxurious and totally Instagram worthy. When we popped down to the store for a preview, we spied a floor length mirror in the changing room that's perfect for taking selfies.

Unisex lines will be available

 The store will carry an assortment of women’s and men’s ready-to-wear pieces from Balmain’s seasonal collections, as well as a range of key and signature bags, shoes and accessories. Notable pieces include the signature Domain Bag and the men's distressed biker jeans.

 Check out some of out top picks from the store:

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