Erabelle: Your Secret to Perfect Brows
February 22, 2017 | BY Singapore Tatler
An instant, hassle-free beauty solution to wow your brows.
Ushering in a new era for beauty, Erabelle helps modern Asian women look good the fuss-free way. With more than 30 years of experience in the beauty scene, Esther Kerk founded Erabelle in 2004 with the vision of offering customised yet quick and easy beauty solutions for busy women.
Apart from semi-permanent colour services for the brows, eyes and lips, Erabelle offers facial treatments and an in-house skincare range catering to various needs. These hassle-free services have been a hit from the start. For instance, the signature eyebrow embroidery service Erabrowlogy gives well-defined eyebrows while EraLiner and EraLip services enhance the eyes and lips instantly.
A highly detailed bespoke service, Erabrowlogy is a holistic brow service that will ease your daily make-up routine. It starts with a brow-prep mask that banishes excess sebum and dead skin cells for better colour retention. After the design stage, photos are taken so you see the post-treatment results even before colouring begins. Putting safety first, an allergy patch test is done before micro-pigments are embedded into skin, and the brow aftercare kit includes a gentle non-ionic cleanser, skin calming tonic and healing gel. For your home beauty routine, turn to the award-winning Erabelle Brow Tools—from the Long-Lasting Brow Pencil to the Techno Tweezer.
For those seeking more than a quick beauty pick-me-up, Erabelle launched Erabelle Prestige at Visioncrest in 2009. This 3,500sqft spa at Penang Road, renowned for its sophisticated design and highly personalised and attentive service, was followed by a second Erabelle Prestige outlet at Vivocity that year. State-of-the-art equipment from Germany is used to maintain high safety and quality standards, while staff attend intensive training sessions. Erabelle Prestige staff also attend service excellence training by Japan’s top nakai-san.
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