Dolce & Gabbana Moves To A See-Now-Buy-Now Mini Show Format and Launches Alphabet Jewellery
Runway shows are known for their high levels of energy, and Dolce & Gabbana wants to bring that buzz and excitement right into your home with its new DG Digital Show project.
What this means: you get to view the brand's fashion shows on its website and social media platforms, and then shop the collections right away online. This does away with the traditional six-month lag between a brand's runway show and its merch drops in stores.
Kicking off the DG Digital Show project and fuelling your need for instant gratification is a women's collection titled "Walking in the Street". It is inspired by city streets of the nineties and showcases a generous dose of Dolce & Gabbana's signature DNA from that era, but in a more relaxed, urban style updated for today's fans.
Here are four of our favourite classics:
1/4 Faded denims
The look is streetwear, the fit is boyish, but your 1990s blues now get a Dolce & Gabbana makeover. We are talking about lace inserts, strategic rips, embroidered patches and, yes, pearl embellishments, of course.
How do you make brocade modern for 2020? Wear it in a sharply tailored jacket and over embellished jeans. Or throw it on over loungewear to look sharp for that Zoom call.
3/4 The white tee
Nothing is more classic than a minimalist canvas for your tailored blazer, vest and statement jewellery (which Dolce & Gabbana does with flourish).
4/4 Statement jewellery
Say Dolce & Gabbana jewellery and its iconic bejewelled cross pendants and opulent chokers come to mind. There's a lot of these from the "Walking in the Street" collection but a new line is its Alphabet Collection which comprises pendants and rings in the shape of letters formed with the most vibrant gemstones like topaz, garnet, amethyst, citrine, peridot and tourmaline—their bright rainbow colours chosen to evoke the warmth of Sicily. You can wear an alphabet on its own or pick a few pendants or rings to form a word or acronym meaningful to you.