The Italian fashion label wants you to shop the show immediately—both in boutiques and online
Runway shows are known for their high levels of energy, and Dolce & Gabbana wants to bring that buzz and excitement right into your home with its new DG Digital Show project.
What this means: you get to view the brand's fashion shows on its website and social media platforms, and then shop the collections right away online. This does away with the traditional six-month lag between a brand's runway show and its merch drops in stores.
Kicking off the DG Digital Show project and fuelling your need for instant gratification is a women's collection titled "Walking in the Street". It is inspired by city streets of the nineties and showcases a generous dose of Dolce & Gabbana's signature DNA from that era, but in a more relaxed, urban style updated for today's fans.
Here are four of our favourite classics: