Fabienne Mauny, managing director of the French fragrance house talks customisation, the Bazar Project and their new scent, Eau de Minthé
Luxury is growing ever more bespoke. Gucci has its DIY service where you can personalise its knitwear, tote bags and sneakers with alphabets in different colours and materials. Burberry Bespoke allows you to customise its signature trench coat online, from a choice of over 12 million variations in colour, fabric and other design options.
Even in the world of scents, a celebration of self-expression prevails. “There’s definitely a trend towards more personalised perfumes,” noted Fabienne Mauny, managing director of Parisian purveyor of scented luxury candles, fragrances and home accessories, Diptyque.
“People are looking for scents that express their personality and they don’t necessarily want to wear what other people wear,” she added, echoing the current climate where consumers are increasingly fleeing homogeneity in fashion, too.
Scents, Mauny says, also take people on an emotional journey. “You can smell something and immediately, it brings you to a place you’ve visited or a memory in time,” she said.