When it comes to fashion, it’s only natural that comfort comes first for the Singaporean fitness entrepreneur, but that doesn’t mean style is compromised
One-third of the Singaporean siblings behind the successful CruCycle and CruBox fitness concepts in Singapore and Los Angeles, it’s no surprise that Valerie Ding is constantly on the go, shuttling between both cities. So when it comes to her fashion choices, comfort is key. “I move around so much that I have to be in comfortable threads,” shares the CEO of CruBox, an indoor boxing gym at Duxton Road, which opened earlier this year. (The first CruBox studio opened in 2017 on Melrose Avenue in West Hollywood.)
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Since their first foray into the fitness industry in 2014 with indoor cycling studio CruCycle, Valerie and her younger siblings Calvin and Beatrice have seen the global fitness scene grow by leaps and bounds. “There’s greater awareness of heath and wellness around the world,” Valerie says, using the proliferation of the athleisure trend in fashion as an example. “People regard activewear as part of their lifestyle and it’s not considered sloppy to be walking around in it anymore.”