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Jewellery Watch: An ASMR Unboxing Video Of The New Chanel Coco Crush Jewellery

Watch: An ASMR Unboxing Video Of The New Chanel Coco Crush Jewellery

Watch: An ASMR Unboxing Video Of The New Chanel Coco Crush Jewellery
By Daphne Chen-Cordeiro
November 01, 2018

TATLER FOCUS

It’s the sound of happiness

How do you unwrap a present? Do you rip it into shreds in nanoseconds, ecstatic to get to its contents? Or do you carefully loosen each folded corner, savouring the symmetry of how it was wrapped?

If one’s gift unwrapping style is a personality test in itself, we wonder what can be said of Generation T honouree and thespian Oon Shu An’s approach. The actress has taken the process of unboxing to another level—an ASMR level to be exact. 

 
ASMR Unboxing Coco Crush Chanel ft. Oon Shu An | Singapore Tatler

What is ASMR? It stands for autonomous sensory meridian response. The ASMR movement has given rise to a rapidly-growing community online, where everyday sounds like brushing of hair are recorded to trigger tingles down listeners’ spines—not as the soundtrack for a Halloween party, quite the opposite: for relaxation.

 (Related: What Does Oon Shu An Do When No One's Looking?

 

Coco Crush ring in white and yellow gold and diamonds.
Coco Crush ring in white and yellow gold and diamonds.

While what the acronym stands for sounds scientific, the actual science on it is, in fact, scant. Yet these audio-driven videos are oddly soothing, and has become a unique phenomenon even being a popular (though scientifically-unproven) form of therapy.

Best enjoyed with headphones, in a quiet corner, journey through the unboxing of the latest addition to the Coco Crush range of jewellery, with Shu An. 

 

Coco Crush necklace in beige gold
Coco Crush necklace in beige gold

Into its fourth year, the Coco Crush fine jewellery collection has expanded to include delicate 2-row chain pendants, a five-row statement ring and multiple sizes of the bracelet, now released in beige gold as well.

These everyday pieces are inspired by the matelassé or quilted pattern are available in white, yellow and—our favourite and an icon of the House—beige gold. They are made to be worn 24/7: wear them day and night, out dancing and in bed.

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Jewellery Tatler TV Video Chanel Jewellery Coco Crush Oon Shu An

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