Chopard is celebrated on the red carpet for its exquisite high jewellery and luxurious timepieces, but the Swiss maison is adding one more aspect to its name—haute parfumerie, with an ethical and sustainable approach
After more than two decades of partnership with Coty, Chopard established its own sustainable fragrance house last year, guided by a concept statement in its Journey to Responsible and Sustainable Perfumery: “an ethical sense that accompanies every action, a long-term commitment to managing the environmental, social and governance impacts associated with its operations”.
Chopard Parfums debuted with The Gardens of The Tropics—four haute creations for men and women—at the Cannes Film Festival 2017, dreamed up in collaboration with master perfumers Alberto Morillas and Nathalie Lorson. Continuing its streak of "luxury naturals perfumery", it most recently launched Chopard Happy, inspired by Chopard artistic director Caroline Scheufele's “Do Good, Feel Good” philosophy.
We sit down with Chopard Parfums CEO Patrizio Stella to find out how Chopard’s expertise in jewellery and watches plays a part in its perfume creations, and about the fashion house’s venture into "luxury naturals" perfumes.
(Related: Beauty Talk: Master Perfumer Alberto Morillas On His Latest Creations)
Chopard has its origins as a high jewellery and luxury watch brand. How does this identity translate into its perfumes?
Patrizio Stella (PS) It’s simple. There is one Chopard philosophy, embracing all of Chopard creations and operations. Chopard creations are first and foremost a story of skilled hands and craftsmanship, of exceptional raw materials, of savoir-faire, of passion and creativity, of love and true respect for nature.
Likewise, as a Maison de Parfums, Chopard places natural, positive and ethical luxury perfume-making at the heart of its inspiration, putting the greatest value into its fragrances and pursuing a Luxury Naturals Perfumery, with a do good, feel good mindset.
(Related: Chopard Glitters At Cannes Film Festival 2017)
What makes a Chopard perfume unique?
PS To a great extent, our philosophy of luxury natural ingredients, issued from ethical sourcing, translates into a distinctive and surprising fragrance signature. All of our fragrances are also crafted in collaboration with some of the most iconic perfumers of our times.
This, together with the brand’s unique universe of inspiration, confers on Chopard perfumes the quality, creativity and personality that only nature, natural ingredients, and a unique savoir faire can bring into perfume.