Chanel Launches First Beachwear Collection: Coco Beach
With vacationers in mind, Chanel—which has many stores in seaside locations, including a pop-up store in Saint-Tropez, France each summer—this week launched a new collection of beachwear and swimwear with a modern and sporty vibe.
This collection can be seen as a nod to the favourite beach resorts of the French luxury label's founder, Gabrielle Chanel, and a salute to her love of the seaside and life in the great outdoors.
It's also another way for the French label to meet the needs of its customers, who frequent the world's chicest seaside destinations each year.
The Chanel Coco Beach collection includes swimsuits and bikinis, lightweight dresses, shorts and Breton-striped tops, belted at the waist. There's also a selection of accessories, including bags, camera cases, pouches and colourful espadrilles.
The capsule will only be sold in selected stores worldwide from June, including Saint-Tropez, Monaco, Cannes, Nice, Barcelona, Capri, Palm Beach, Santa Fe, Honolulu and Dubai, from mid-June to September. Additional sales points are expected in Australia, Brazil, Japan and China.