Cartier To Launch Santos Wristwatch On Mr Porter


March 22, 2018 | BY AFP

The classic Santos wristwatch gets a refreshed, modern look.

On the heels of its first successful collaboration for the Panthère de Cartier high jewelry collection launch in 2017, the luxury label is once again partnering e-tailer Mr Porter to launch the updated Cartier Santos wristwatch. A total of seven Santos collection watches will be coming to the site on April 5, including one exclusive steel model with a black grained leather strap.

Created in 1904, the Santos wristwatch was designed by Louis Cartier for his old friend, aviation pioneer Alberto Santos-Dumont. More than a century later, the watch is being reinvented, refreshing its style with a more modern look while maintaining its signature DNA.

(Related: Cartier Launches An Exclusive Collection With Net-A-Porter)

"The new Santos de Cartier watch is an authentic and contemporary re-working of a classic. This is an excellent opportunity to provide our global Mr Porter customer with an iconic brand that we know they have been waiting for, and we look forward to launching further Cartier collections later in 2018," said Toby Bateman, managing director at Mr Porter.

In addition to the steel model with its black grained leather strap,  there will be versions in rose gold, steel, and yellow gold and steel, with wristbands in black alligator leather, rose gold or steel.

The Cartier Santos collection will be available from April 5.

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