The over 150-piece collection features plenty of cinematic references including Cleopatra’s poncho necklace and Pinocchio’s mother-of-pearl collar
Hollywood icon Elizabeth Taylor’s love for jewellery was well-documented—and it was no secret that she was particularly enamoured with Italian jeweller Bvlgari. Even her fifth husband, Richard Burton, famously quipped: “The only word Elizabeth knows in Italian is Bvlgari.” The Taylor-Burton union blossomed in 1962 when they filmed Cleopatra at the Cinecittà studios in Rome, also home to Bvlgari, and they would make visits to the brand’s Via Condotti flagship boutique together.
Bvlgari’s love affair with cinema flourished during the golden years of Dolce Vita in the 1950s and '60s. During that time, the American film industry had descended upon Cinecittà, dubbed “Hollywood on the Tiber” (in reference to the river that runs through the city), and started producing movies and big-budget epics from there. Films such as Roman Holiday and La Dolce Vita captured the world’s imagination and cast a spotlight on the sights of the Eternal City such as the Spanish Steps and Trevi Fountain, both a stone’s throw from Bvlgari’s boutique.
Leading ladies came to know—and love—Bvlgari jewels both on and off the screen. Before long, the luxury house had solidified its status as the jeweller to the stars.