It’s a trend that we will back, a hundred per cent
Runway shows don’t just cost a lot of money, they do a lot of harm to the environment too. For an event that lasts barely 15min, think of the carbon footprint attached to it: thousands of show invites, show notes in paper folders; cartons of plastic water bottles; trucks of flowers for VIPs and sometimes even walls of fresh flowers incorporated into the show set.
And let’s not forget the greenhouse gas emissions from the throngs of fashion editors travelling across continents to attend these shows.
While many fashion brands have become more environmentally sensitive in the production of their collections, Burberry has worked to make sure its runway show sings the same tune—a commendable step for the British brand as it aims to set an industry standard and lead the way for other fashion houses to do the same.
(Related: How Can The Rolex Perpetual Planet Initiative Help Young Conservationists Save The Planet?)
(Related: 5 Things You Need To Know About Burberry’s New Title Bag)
Its autumn/winter 2020 runway show (which showed last week on February 17 during London Fashion Week) has been certified as carbon neutral, as it took several steps to both reduce and offset the carbon emissions tied to the event.