Burberry and Fendi Unveil Their Runway Plans For Fashion Week In September
Social distancing, lockdown, doubts about the opening of borders and large audiences at public events... Many questions have yet to be answered about this fall's shows for the spring/summer 2021 season. In particular, hardly any detailed information has been revealed about plans for September's London Fashion Week apart from the promise that it will combine physical and digital presentations.
Burberry is now the first house to officially announce its program: an outdoor show scheduled for September 17, but one that the public, buyers and the press will only be able to see via the internet. Reconnect with nature and also with each other: this is the objective announced by Burberry creative director Riccardo Tisci for the British brand's next show.
What do the September Fashion Weeks for the spring/summer 2021 season have in store? The question is an ongoing preoccupation in the fashion sphere in the wake of individual announcements by major labels.
Hot on the heels of Burberry, Italian label Fendi has lifted the veil on plans for its next show.
On September 22, Fendi will open Milan Fashion Week (Sept 22 to 28) with a show to present its new collection in the Palazzo della Civiltà Italiana in Rome, which also houses the brand's headquarters.
The Italian fashion house previously caused a stir on June 20, the day of the summer solstice, in Rome, when Fendi organised a spectacular concert entitled Fendi Renaissance - Anima Mundi at the Palazzo della Civiltà Italiana. The event featured the musicians of the Accademia di Santa Cecilia and violinist Anna Tifu, who performed L'Estate (Summer) from Antonio Vivaldi's Four Seasons on the steps, under the arcades and on the roof of the famous monument.
Women's Wear Daily (WWD) reports that the label will be hosting a catwalk show, but at its headquarters in Rome, a venue that is nearly 600 km from the Lombard capital. According to WWD, Fendi CEO Serge Brunschwig has said the show will be "a physical event, with a limited number of guests and a digital component, the format of which is being defined.
In the meantime, the luxury brand is sending an optimistic message of hope with initiatives in support of artistic expression.
What future for fashion shows?
"Now more than ever, we have to reimagine, to change," explains Burberry in the announcement for its spring/summer 2021 show. The conclusion that we will soon say goodbye to the official calendar for ready-to-wear events may still be premature, however, many fashion houses are weighing up their options with regard to the timing of shows and new forms of expression for the presentation of their future collections. Saint Laurent has opted not to participate in the official 2020 calendar for shows.
On the other hand, Dolce & Gabbana has decided that it will take part in Milan Fashion Week, while Gucci has announced that it will move forward at its own pace... Change is in the air, but the details still remain sketchy.
(Related: Covid-19: Why Gucci and Saint Laurent Have Dropped Out of Fashion Week)
Now Burberry has come forward with a plan that appears to be a compromise. The label's forthcoming show will physically bring together Burberry's teams, but the result of their efforts will be presented as a digital experience. The goal is to adapt to current conditions dictated by the global pandemic, but at the same time offer a naturally immersive experience. And nature will also take centre stage in the show, which pays homage to the British landscape.
"As humans, we have always had a deep affinity to nature. We have had to respect and rely upon its power for our very existence, whilst marvelling and revelling in its extraordinary beauty. Especially recently, we have all yearned to reconnect again and for this show, I wanted to celebrate these feelings by bringing our community together in a creative experience that takes place within the beautiful, natural landscape of Britain," explains Riccardo Tisci.
The show is to be held on the day before the start of London Fashion Week, which runs from Sept 18 to 22. Like the label's two most recent events, it will be guaranteed carbon neutral.