Bruno Sialelli, who has previously worked for Loewe, Balenciaga and Acne Studios, is the fourth creative director to head the brand in four years.

He has been charged with unifying its men's and women's lines after the Chinese conglomerate Fosun, who bought out the brand last year, said they wanted to take Lanvin in a "pivotal new direction".

Chief executive Jean-Philippe Hecquet said that they were won over by Sialelli's "singular and very personal vision, his audacity, his culture, his energy and ability to build a strong creative team."