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A balanced mix of heritage and modernity, says watch enthusiast and entrepreneur Adrian Ong, gives the new Breitling collections the winning edge
In the past month or so, it felt like the team at Breitling, together with its CEO Georges Kern, has taken a trip back in time to collect inspiration for its two latest watch collections, the Premier Heritage and the Super Chronomat. Both collections are hugely inspired by the brand's glorious past and storied heritage but imbued with touches of modernity and sophistication urbanites today will appreciate.
In early May, a select group of Tatler Singapore readers had the opportunity to preview the two new collections around the same time the pieces were launched at the brand's boutique and introduced to the markets globally. One of whom who was in attendance that evening was Adrian Ong, managing director of lighting specialist E-Lume and a huge watch enthusiast. Pointing to the Premier Heritage Datora 42 with a copper-coloured dial, he said: "That looks good, and it offers good value-for-money." So impressed was he with the two collections that Ong agreed to star in the collaborative video effort with Breitling and share his business philosophy, of which many values resonate with what the Swiss watchmaker believes in.
Case in point: the respect for legacy. "A cup of tea is nothing but a drink unless it is brewed with an appreciation for an ancient craft," noted Ong. "I manage my business likewise. This way, it pays tribute to heritage while continuing to thrive in a modern setting."
This utmost respect for history also lays the foundation for the new Premier Heritage collection, which consist of six watches from three distinctive categories: the Chronograph, the Duograph, and the abovementioned Datora.
“This heritage-inspired design with a stylish modern twist embodies some of Breitling’s most famous innovations, and revives Breitling’s legacy of inventing the modern chronograph. This truly is our heritage revived,” said Kern of the collection, which pays tribute to the brand's founders and its horological achievements over the decades.