The Paris, vu du 26 brings together fantasy and reality through history, savoir-faire, and innovation
The first jeweller to have opened its doors in the legendary Place Vendôme back in Paris in 1893, Boucheron undertook extensive renovations to its flagship store that began in 2017. Now, a few months after its reopening, the house has officialised its return to the site with "Paris, vu du 26", a new jewellery collection honouring its Parisian roots.
While Boucheron's animal motifs and iconic Parisian locations are major inspiration for this collection, as is often the case in the house's designs, this new range, more than ever ties the celebrated jeweller to the history of Paris and that of Place Vendôme. The signature style and heritage of the house remain fully in place, but this time combine with a desire for innovation.
A new perspective of Paris
In its fine jewellery collection entitled "Paris, vu du 26" which translates to Paris seen from 26 in French, Boucheron subtly celebrates the capital's architecture. The acanthus-covered columns found on numerous Parisian buildings are referenced by tasseled beading, the sculpted horses of the Opéra Garnier's roof are shaped into a ring and bracelet in rock crystal, yellow gold, and diamond baguettes, and the Grand Palais is depicted as seen from above, its dome sheltering luxurious vegetation, in a long necklace and drop earrings made of blown glass, emerald beads, titanium, white gold, and diamonds.
Boucheron's iconic Point d'Interrogation ("question mark") necklace is now covered in acanthus leaves in homage to the house's favoured themes—Parisian architecture and nature—set in diamonds and white gold.
