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Beauty Becca Cosmetics to Shut Down by September 2021

Becca Cosmetics to Shut Down by September 2021

Becca Cosmetics to Shut Down by September 2021
By Andrea Saadan
March 01, 2021
Due to the coronavirus pandemic, social media’s favourite makeup brand Becca Cosmetics is forced to come to an end

All good things come to an end. With that being said, makeup brand Becca Cosmetics will be shutting down this year.

In a statement posted on Instagram and on its official website, Becca Cosmetics shared that its products will no longer be available to shop after September.

“The global pandemic has had an impact on everyone around the world on many levels. It has also had a tremendous impact on so many businesses. At BECCA, an accumulation of challenges, together with the global impact of Covid-19, has sadly been more than our business can withstand, and we have had to make the heartbreaking decision to close down the Becca brand at the end of September 2021,” read the statement.   

(Related: 3 Ways Covid-19 Has Changed the Beauty Industry)

Any self-respecting makeup junkie will possess at least one, if not more, of Becca’s well-loved highlighters. These bad boys have been released in several versions as part of limited-edition collaborations with celebrities and beauty influencers. But one of the products that probably helped propel Becca Cosmetics to makeup superstardom and achieve cult status was its iconic Champagne Pop highlighter—let’s just say that even Kylie Jenner was a fan of this highlighter before she started her own cosmetics brand.

Youtube makeup guru Jaclyn Hill also played a significant role in adding hype to the shade, making it one of the brand’s bestselling items. She had a special collaboration with the brand in 2017 as it released a Collectors Edition of the highlighter with a bottle of bubbly imprinted inside and packaged in gold.

Besides Hill, other famous names such as Chrissy Teigen and Khloe Kardashian also had popular makeup collaborations with Becca Cosmetics.

The public reactions of the brand’s loyal fans can be seen all over its Instagram and Twitter pages, with many expressing sadness and shock. Others wanted to know how long will they be able to shop Becca Cosmetics’ products before they’re gone from shelves.

Estee Lauder Singapore released a statement to say: “We are so proud of the Becca brand team and all that they have accomplished over the years. We are handling this matter with sensitivity, both internally and externally. For those who have supported the brand for 20 years, and those who will stand by the brand through this wind-down, we thank you.”

Below are some of our favourite Becca cosmetics products that you’ll want to add to your cart by September this year. Tap each picture for more details.

Tatler Picks

In one step, this full coverage corrector brightens and corrects, neutralizing dark circles to awaken the eye area.

Under Eye Brightening Corrector

In one step, this full coverage corrector brightens and corrects, neutralizing dark circles to awaken the eye area.
A must-buy. This product is the perfect way to highlight the high points of your face, from cheekbones to the nose bridge. In fact, it's fine to go a little crazy and lightly brush it all over the visage for a sparkly and fun look.

Shimmering Skin Perfector Pressed Highlighter

A must-buy. This product is the perfect way to highlight the high points of your face, from cheekbones to the nose bridge. In fact, it's fine to go a little crazy and lightly brush it all over the visage for a sparkly and fun look.
This best-selling primer uses Backlight Technology to filter, blur and diffuse for instant illumination for all skin tones. We love getting creative and mixing it with a foundation of choice for a subtle glow.

Backlight Priming Filter

This best-selling primer uses Backlight Technology to filter, blur and diffuse for instant illumination for all skin tones.
Ignite liquified highlighter

Ignite liquified highlighter

If you prefer a liquid highlighter instead of the usual pressed powder version, try this for the face and body as it gives the skin an all over pearlised glow. We love getting creative and mixing it with a foundation of choice for a subtle glow.
Ultimate Lipstick Love

Ultimate Lipstick Love

Moisturising, infused with hyaluronic acid and intense. This lipstick is perfect if you enjoy colouring your lips with one swipe.

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Beauty becca cosmetics makeup cosmetics beauty brands social media covid-19

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