The 'Gossip Girl' actress steps into the role formerly held by Keira Knightley for more than a decade

Chanel ushers in a new era of the Coco Mademoiselle fragrance with 20-year-old Canadian actress, Whitney Peak. She is known for her leading roles in HBO's Gossip Girl reboot and the sequel to Disney's Hocus Pocus, where she held her own against veteran actors, Sarah Jessica Parker, Bette Midler, and Kathy Najimy. 

Her partnership with Chanel first began in 2021, when she was a brand ambassador for the US market and muse of the 22 Handbag campaign alongside Lily Rose-Depp. Now the face of Coco Mademoiselle, she will continue to bring her "contagious joy, spirit and energy" to the French luxury brand. "She is the embodiment of today’s youth whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel," writes the official press release. 

Read more: Ring in romance with Chanel's Coco Crush fine jewellery

arrow left arrow left
arrow right arrow right
Photo 1 of 4 Whitney Peak is the star of Chanel's Coco Mademoiselle campaign
Photo 2 of 4
Photo 3 of 4
Photo 4 of 4

She is a great choice for the youthful fragrance, which boasts an energetic composition of citrus fruits, patchouli, and floral notes. Since the first introduction of Coco Mademoiselle by Jacques Polge in 2023, it has been reinterpreted and now exists as Extrait, Eau de Parfum, Eau de Parfum Intense, L'eau Privee. The instantly-recognisable scent has also been incorporated into other luxury beauty offerings, such as hair mist and body oil. 

Tatler Asia
Tatler Asia

Peak looks stunning in this new campaign, which highlights how she is bringing her bold, daring and original personality to the historic French brand. Tatler gets a hold of exclusive behind-the-scenes images. 

Take a look below. 

Tatler Asia
BTS - TATLER
Above Behind-the-scenes: Peak poses in front of the camera
Tatler Asia
BTS - TATLER

Topics