With beauty consumers continuing to favour mindful skincare brands, here are our top picks of labels that choose to be environmentally conscious
Cruelty-free, vegan or plant-derived products are the new standard for skincare brands. Be it celebrity-backed brands like Kate Moss’ Cosmoss or smaller boutique labels, the focus is squarely on being eco-friendly. This is no doubt fuelled by the growing crop of ethical consumers who are continuing to prefer brands that keep the environment in mind.
A report by Bain & Co earlier this year revealed that 90 per cent of 16,000 shoppers surveyed are willing to spend more on sustainable products, but they find it difficult to bridge the “saying vs doing” gap because of many reasons, from too many choices to lack of trust in the brands’ claims. If you too want to begin your mindful beauty journey but don’t know where to start, here are five clean beauty brands to watch out for in the coming year.
1. L:a Bruket
Swedish skincare, haircare and homecare brand L:a Bruket, which opened its first boutique in Hong Kong last month, incorporates Nordic elements into its products—from sea salt and Scandinavian algae to the region’s cotton. Founders Mats Johansson and Monica Kylén wanted to create products inspired by the Swedish spa culture and wildlife found on the country's west coast. In keeping with their philosophy, their formulas are vegan and COSMOS-certified, meaning that 95 per cent of the plants they contain are organic.