How does White Caviar Eye Extraordinaire brighten skin differently compared to similar products in the market?
DS White Caviar Eye Extraordinaire differs from other products in the market as it addresses the three aspects which impact skin luminosity in the eye contour area: colour, reflection and shape, to achieve extraordinary skin luminosity.
In addition, White Caviar Eye Extraordinaire contains, for the first time in an eye product, our extraordinary molecule: Lumidose. This patented molecule outperforms existing well-known illuminating ingredients, achieving never-before-seen results.
What are the benefits of Lumidose?
DS Lumidose works best and fast to reduce age spots and hyperpigmentation of the skin. The most efficient way to reduce the formation of melanin is by inhibiting tyrosinase. The potency of such tyrosinase inhibitors is represented by the IC50-value—the concentration needed to inhibit tyrosinase by 50 per cent. The lower the IC50 value, the more potent it is. Lumidose has the lowest IC50 value of all known tyrosinase inhibitors. In this respect, Lumidose is the best illuminating molecule on the market.
What were the biggest challenges in creating the White Caviar Eye Extraordinaire? How long did it take to finalise the product?
DS The sensorics of a product is affected, amongst others, by the selection of the active ingredients which determine the formula’s performance. One of the main challenges was to balance performance versus sensorics without compromising on either aspect—a challenge that resulted in numerous trials in the lab to achieve the final formulation.
The development of White Caviar Eye Extraordinaire took approximately two years, following the 15 years of research and development that led to the creation of Lumidose.
The Skin Caviar Eye Lift Serum was released just last year. How differently do these two products enhance the eye?
DS Skin Caviar Eye Lift, the first eye-opening serum for the whole eye area—is the gentle yet effective answer to eye lifting and firming concerns. The combination of two formulas —one encapsulated in La Prairie’s iconic caviar beads, the other in an innovative gel-cream emulsion—is enriched with Caviar Premier and La Prairie’s exclusive Cellular Complex. It has been designed to redefine the eyebrows, lift and firm the complete eye area, including the upper lids, reduce crow’s feet and smooth lower lids whilst diminishing under-eye bags and the appearance of puffiness.
White Caviar Eye Extraordinaire is a powerful illuminating cream for the extended eye contour area. Enriched with Golden Caviar Extract, the potent illuminating molecule Lumidose, as well as with our exclusive Cellular Complex, White Caviar Eye Extraordinaire helps fight chromatic disturbances, re-shapes the eye architecture and smoothes and firms the skin to enhance the reflection of light.