We speak to Diptyque's director of operational development, Stephane Le Man, on the opening of the brand's first store in Singapore.
Diptyque has made a name for itself as the niche fragrance brand par excellence, having been in the business for over 50 years now. Their candles have decorated the homes of just about anyone wanting to indulge in an immersive home fragrance, and every perfume connoisseur has at least one (or two, or five) Diptyque perfume in their collection.
But truth be told, the original Diptyque brand was never meant to produce any fragrances. It started out as a labour of love for the three brand founders, none of whom had any prior experience with fragrances—Christiane Gautrot was an interior designer, Desmond Knox-Leet was a painter, and Yves Coueslant was a theatre director and set designer. Diptyque the store was originally created to sell artwork by the founders, as well as curios that they found on their myriad travels—silks, small home furnishings and the like.
The Diptyque name itself was coined after the word diptych, which is a flat piece of artwork (such as a painting, drawing, or photograph) that comprises two different panels. The contrast of the two adds to the meaning of the overall piece. In the past, diptych might have been alluded to the clash of cultures amongst the items that the founders sold. Today, the diptych meaning lies in the pairing of each fragrance with its own unique illustration on the label, each one created by a skilled artist. The illustrations differ between the front and back of the bottle—if you don't believe us, just turn over your bottle of Philosykos and peer at the back of the illustrated label.
Diptyque's story is one that is full of small surprises and that brings pleasure to the owner of a Diptyque product. We speak with Stéphane Le Man, director of operational development at Diptyque, to find out more about these surprises.
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