Is Augmented Reality The Next Big Thing In Beauty?
August 31, 2017 | BY AFP
What's next after virtual skin consultations, lipstick advice, and eye-tracking?
Forget waiting weeks for an appointment with your dermatologist—what if you could get a personalised skincare consultation online?
Such is the concept behind augmented reality (AR) technology provider ModiFace's latest project—a web-based skin assessment platform designed for skincare brands. The technology, which was unveiled earlier this week, allows users to upload a photo of their complexions; the platform then assesses the image, focusing on issues of dryness, texture and discolouration.
Once the virtual skin diagnosis has been made, the technology can recommend suitable skincare products for the user—all with a positive tone and approach.
“We realised that instead of scoring the user's skin based on different dimensions, it would be far more useful to provide specific personalised advice that is both motivational and instructional,” ModiFace founder and CEO Parham Aarabi said in a statement.
“In other words, instead of criticising the user's skin or measuring their 'skin age', we tell users what is great about their current skin and how to maintain and enhance their skin health.”
ModiFace's platform, which is compatible with all operating systems on mobile, tablet and desktop devices, is the latest example of how AR is impacting the beauty industry.
In July 2017, cosmetics giant Estée Lauder teamed up with ModiFace to launch a lipstick chatbot for Facebook Messenger that not only allows consumers to test out different lipsticks virtually, but also advises them on their purchases.
“Messaging applications such as Facebook Messenger are the perfect platform for consumers to search, explore, try-on, and ideally purchase Estée Lauder products,” said Stephane de La Faverie, Global Brand President of Estée Lauder, at the time.
The concept also has huge potential from a retailer's perspective—this summer saw makeup brand Smashbox team up with ModiFace to adopt in-app eye-tracking technology, which monitors the user's eye movements to determine their level of interest in certain products and markets them accordingly. It seems that the beauty industry is relishing its virtual reality check.
Take a look at other beauty brands that have hopped onto the AR bandwagon below.
L'Oréal Paris is one of the early adopters of AR, launching the Makeup Genius app in 2015. The mobile application allows users to create their own looks, and choose from ready-to-wear selections curated by makeup artists. Looks are simulated in real time, much like Snapchat filters.
Sephora's Virtual Artist is almost like your personal stylist, offering customised makeup tutorials, colour suggestions, virtual arm swatches. You can also try different products and add them to your shopping basket in just a few swipes.
Laneige's Beauty Mirror lets you experience their entire product line-up, from makeup base to lip colour. With filters to simulate different mood lighting, it is social media-friendly and a fun application to share with friends.
Olay's Skin Advisor recommends a beauty regime to address your skin's needs without having to visit a makeup counter. The application analyses your skin based on your photo and age as well as your major concerns, advising you on suitable products to enhance and improve your skin.
Additional reporting by Chloe Pek
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