Thinking of going blonde? Do it! There’s never been a better time than now with so many tones to choose: platinum, white, silver, dirty, ash, ice… Ice blonde, in particular, is the latest craze in Hollywood, with celebrities like Jennifer Lawrence, Rachel McAdams, Taylor Swift, and Kim Kardashian West rocking this flaxen hue.

Before you reach for the bleach though, remember that hair damage is very real, so here’s a tip: celebrity hairstylists like Tracey Cunningham and Guy Tang are avid supporters of Olaplex, the latest in-salon treatment that literally repairs hair—yup, Kim K is a big fan.

This new three-step hair care solution is said to permanently rebuild the damaged disulphide bonds within every strand of hair. Disulphide bonds are what give elasticity and strength to hair; they are weakened and break when exposed to chemical processes, like colouring, relaxing, keratin treatments, perming, and direct contact with heated tools.

Before Olaplex, bleaching is a process that stretches over multiple salon visits. Now, colourists can turn dark hair blonde—or blonde hair dark—in just one session, with minimal damage to your roots. Even hair that’s already badly damaged prior to bleaching or colouring could stand to benefit from Olaplex Treatment Services. Think of it as a system reboot for your hair.

Treatment begins with the Olaplex No. 1 Bond Multiplier, which rebuilds broken disulphide bonds and begins the process of preventing damage and repairing hair.

After your colouring job is complete, your stylist will move on to the Olaplex No. 2 Bond Perfector, which continues the rebuilding and restoring process for strong, shiny and healthy hair.

Finally, you’ll be handed the Olaplex No. 3 Hair Perfector, which allows you to maintain hair strength in between salon visits. Learn more here.

Olaplex is compatible with all hair types and may be used in lighteners, base colour, glosses and with all types of extensions. Plus, it’s free of all the bad stuff like silicone, sulphates, phthalates, DEA, aldehydes, gluten and is never tested on animals.

Glossy golden locks are yours to have at leading salons like Kim Robinson. or any of the 268 salons around Singapore. Visit olaplex.com for more information and follow Olaplex on Instagram to see more hair transformations.

Want more hair love? Consider these at-home treatments your new BFF.