Nycky is wearing Panthères et Colibri timepiece in white gold with diamonds by Cartier. Diane is wearing necklace in white gold with ceramic, emeralds, onyx and diamonds, bracelet in white gold with emeralds, onyx and diamonds, and ring in white gold with black lacquer, onyx and diamonds, all from the Panthère de Cartier collection by Cartier.

How do you consume luxury news and launches online?
Our main source is Instagram and blogs. I tend to follow the official brands that I am interested in. I also get information from friends and acquaintances as well as the various clubs that I have joined.

Do you buy luxury jewellery and watches online?
I am quite wary of buying them online due to authenticity issues. I would rather buy from a boutique, as I would rather spend a little bit more for the peace of mind.

(Related: Chadwyn And Tara Tann: How Social Media Changed The Luxury Conversation)

Do you think the digital landscape has altered the purchasing experience?
Yes. With e-commerce, buyers are taking into consideration the more extensive variety of products available online, and also doing price comparisons with local boutiques selling identical products.

How important is customer relationship to you?
Very important. If I am buying from a particular brand, it is because I have placed my trust in them. Bad service would put me off buying the item completely and consider other competitors instead. However, I can’t say that good service is a completely inverse situation. Good service would not necessarily make me feel committed to buying the item but bad service would put a halt to it immediately.

(Related: Lam Tze Tze: How Social Media Changed The Luxury Conversation)

What are the luxury watch and jewellery brands that you think are doing a great job targeting the millennial generation?
Cartier has been doing fairly well in marketing itself to the millennials. One of the collections that has made a significant statement is the Panthère de Cartier. Given Cartier’s background of creating more traditional and classic designs, I think this series approaches the millennial crowd with a bolder and more recognisable concept.

(Related: Lydia Lim: How Social Media Changed The Luxury Conversation)

Read the full story in the August issue of Jewels & Time, out on newsstands now.  

Photography: Darren Gabriel Leow
Fashion direction: Desmond Lim   
Hair: Sha Shamsi/Indigo Artisans using Sebastian Professional
Make-up: Cheryl Ow/Indigo Artisans using Parfums Christian Dior