In an age where the 'It' crowd is more likely to don heeled sneakers than a simple fedora, Millennial milliner and Central Saint Martins graduate Priscilla Royer—who took over historic hat brand Maison Michel in 2015—is out to make caps cool again
The Chanel-owned label is now home to foldable sombreros and cat-eared caps, making it more Instagrammable than ever. We sit down with Royer on her recent trip to Hong Kong to talk secrets and tips
How did you first start getting into the business of designing hats?
Priscilla Royer (PR) It started as an opportunity that happened by chance, I didn’t look for it, but once I got the offer I was curious to explore the possibilities. I feel hat making is closer to sociology than making clothing. It’s ultimately object design, as we’re not pattern-making or garment-making.
In the end, it has a lot to do with colours, shapes, fabrics and all that matters is style and the personality of the person wearing the hat.
What are some things people may not know about the art of millinery?
PR To make a hat you need a lot of physical strength. People at the workshop have to work hard on the material and really "earn" the hat. They have to work on the shape which gets steamed and put in the oven, and you have to nail every angle to get the proper curve. The process of hat making is fascinating.