Walk us through your creative processes for both Oscar de la Renta and Monse. Do you have a different set of inspirations when it comes to creating for either label?
Fernando Garcia (FG) We don’t have different sets of inspirations, we just design things that are relevant for the customer, but each house has a very different DNA. At Monse we start with deconstructing something menswear inspired and making it beautiful and sexy for a woman but with Oscar [de la Renta] there’s so much brand heritage that we love to sort of re-interpret something he would have done a few years ago for today.
Was there a reason why you decided to focus on deconstruction for Monse?
FG It was accidental. We left Oscar and we were so nervous at creating a line that looked like a copy of Oscar that we went so far away from it.
We started by taking my shirts and creating something that wasn’t in the market at the time, like a shirt dress that was sexy and not boring. We just kept deconstructing things because it worked and then it became a very menswear deconstructed inspired brand.
Do you feel yourself adding a bit of Monse into Oscar?
FG Well, what I like about what we’re doing at Oscar is that we’re successfully introducing new product categories to the brand that didn’t exist like denim, suiting and evening separates because today not everybody is going to wear a cocktail dress at night. They might want to wear a beautiful blouse with a really cool pair of pants instead. It’s about making the brand a little bit more accessible.
So, moving forward, is that your vision for what Oscar should be?
FG People have asked me that question, and unfortunately when your only school is Oscar, all you know is what he would have done. We don’t think “Oh, that’s something Oscar would have always done”, we do it. What we try to inject into the brand is a sense of reality. Everyone wants to wear things that are comfy, light, and not overwhelming so that’s what we’re trying to do with the house.
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