Luxury brands have their own brick and mortar shops, plus apps and social media platforms—what’s next?

Several major fashion houses have started turning into the quick-growing, commute-friendly world of podcasts as a screen-free way of communicating with their audience. From conversations with Karl Lagerfeld to John Galliano, we list some of our favourites below

Tatler Asia
Above Photo: Courtesy of Chanel

1. Chanel

Named after Chanel's 2.55 handbags, Chanel's podcast—named 3.55—gives insight into the Maison in just about every way. In the latest chapter of 3.55, entitled Métier Class, there are exclusive talks between Monocle’s Tyler Brûlé with the late Karl Lagerfeld, the house’s president, Bruno Pavlovsky and house ambassador, Pharrell Williams.

Backtrack into the archives, you will also find ones led by Amanda Harlech interviewing social media sensations, such as Susie Lau and Margaret Zhang on the importance of handbags, and also one with Hypebeast founder Kevin Ma.

Available on iTunes

Tatler Asia

2. Maison Margiela

With only six episodes under its belt, the Maison Margiela podcast, entitled “The Memory Of… with John Galliano” is still worth noting. Featuring monologues by their creative director, John Galliano, discussing inspiration and theatrics of his recent collections for the house, these podcasts are guaranteed to put you into a fashion trance, complete with special audio effects.

Galliano may be press-shy in recent years, so to hear him speak first hand about his designs, knowledge of history and the arts is a treat.

Available on iTunes

Tatler Asia

3. Gucci

Ever since Alessandro Michele took the reins at Gucci, the house has undergone a creative renaissance and has brought to the forefront its dedication to collaborating with artistic minds.

In Gucci’s podcast episodes, artists such as Florence Welch discuss poetry, Hari Nef talks about her struggles growing up, Elton John and Alessandro Michele talk about their artistic connection and Harlem designer Dapper Dan goes into depth about his collaboration with the Italian house.

Available on iTunes

Tatler Asia

4. Hermès

Hermès launched their first podcast series, Le Faubourg des Rêves, in mid-February. With 17 funny tales, anecdotes and insights into the world of the French house from Hermès Artistic Director, Pierre-Alexis Dumas, and Women’s Universe Artistic Director to sales assistants, Bail Barret, the podcast gives listeners a rare glimpse into their famed flagship store at 24 Rue du Faubourg Saint-Honoré in Paris.

Available on iTunes

Tatler Asia

5. Chloé

The bilingual (French and English) Chloé podcast celebrates women with “free-spirited femininity”. Described as a space for reflection, the podcast includes interviews from women across various industries, including the house’s creative director, Natacha Ramsay-Levi.

Other muses span several generations, including French actresses Isabelle Huppert and Clémence Poésy to Franco-Morrocan writer Leïla Slimani. What’s also special about these podcasts is where they are recorded—in Paris at Maison de la Radio—which is where Ramsay-Levi has presented her collections for the house.

Available on iTunes

This article first appeared on hk.asiatatler.com.

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