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Fashion 10 New Swimwear Brands To Wear This Summer

10 New Swimwear Brands To Wear This Summer

10 New Swimwear Brands To Wear This Summer
By Rosana Lai
June 13, 2019
With "resort" no longer referring to a specific time of year thanks to the ease of modern travel, there are now more swimwear brands than ever catering to the jetsetting crowd. Here are 10 chic new labels we love that you can flaunt on your next beach holiday
Photo: Courtesy of Amaio Swim
Photo: Courtesy of Amaio Swim

1/10 Amaio

Founded by Samantha Khoury in 2016, Los Angeles-based brand Amaio gives you the most sophisticated swimwear you can find. In fact, you might just mistake them for vintage ready-to-wear confections thanks to the delicate tulle-like sheaths, swiss dot prints and romantic bows. 

Available at Amaio Swim

Photo: Courtesy of Oseree
Photo: Courtesy of Oseree

2/10 Oseree

Designer duo Jannine Vinci and Isabella Cavalli were inspired by the French verb “oser” (to dare) when naming their sensual brand. They are renowned for ritzy details, from fringe to shimmer to even pearls, found on bikinis and plunging one-pieces alike.

Available at Oseree

Photo: Courtesy of Haight
Photo: Courtesy of Haight

3/10 Haight

Based in Rio de Janeiro, Brazil, designer Marcella Franklin started Haight in 2015, a line of simple, sculptural pieces in muted tones often made from high-performance fabrics in elegant, streamlined silhouettes.

Available at Matches Fashion

(Related: 5 Of The Coolest Sneakers You'll Want To Own)

Photo: Courtesy of Jade Swim
Photo: Courtesy of Jade Swim

4/10 Jade Swim

Beloved by influencers and celebrities including Chrissy Teigen, Jade Swim was founded by the ex-fashion market editor for Marie Claire, Brittany Kozerski. Their pieces are made from luxe Italian sustainable fabrics with shape retention technology in minimalist styles, so you won't need to be a supermodel to look good in their slimming silhouettes. 

Available at Jade Swim

Photo: Courtesy of Normaillot
Photo: Courtesy of Normaillot

5/10 Normaillot

Normaillot founder Merve Kardes Misirli draws inspiration from the art of Salvador Dalí and Yayoi Kusama to create her swimwear. Think unique shapes like plunging, half-moon one-pieces and shimmering halters with a waist band, often in retro prints and dusty shades. 

Available at Normaillot

Photo: Courtesy of Self-Portrait
Photo: Courtesy of Self-Portrait

6/10 Self-Portrait

The Malaysian brand Self-Portrait is a favourite of fashion influencers and now offers swimwear in its most popular florals and feminine silhouettes. Han Chong's ready-to-wear is best known for the floral dresses in asymmetrical shapes and the swimwear is no exception, with two-tone one-pieces and floral one-shoulder bikini tops.

Available at Self-Portrait

(Related: It's Hard To Believe It, But Loewe Baskets Got Even Prettier)

Photo: Courtesy of Dipped in Blue
Photo: Courtesy of Dipped in Blue

7/10 Dipped in Blue

Born and bred on the beaches of Malibu, the best friends and young designers Frankie Belle Stark and Kono Lulu Smith founded Dipped In Blue, a youthful line of bikinis designed and made in Los Angeles, and found most notably worn by the likes of Kendall Jenner and Bella Hadid. 

Available at Dipped in Blue Bikinis

Photo: Courtesy of We Are HAH
Photo: Courtesy of We Are HAH

8/10 We Are HAH

More and more women are looking to shop sustainably and there's no reason why this should not extend to our swimwear. We Are HAH specializes in ethical lingerie, ready-to-wear and swim.

Based in West Hollywood but manufactured in Sri Lanka, the swimsuits are made from eco-friendly performance fabrics, are digitally printed and packaged in a way that reduces their carbon footprint. And of course, they're also beautiful in style, whether it's their sexy, open-back halters or itty-bitty leopard print bikinis.

Available at We Are HAH

Photo: Courtesy of Emma Pake
Photo: Courtesy of Emma Pake

9/10 Emma Pake

Quintessentially British designer Emma Pake, who's worked under the likes of Zac Posen, draws inspiration from architectural lines of the 1920s and Art Deco styles to create her range of swimwear filled with beautiful geometric lines and vintage-cut silhouettes. 

Available at Emma Pake

Photo: Courtesy of Cover Swim
Photo: Courtesy of Cover Swim

10/10 Cover Swim

For those seeking more coverage, Lisa Moore's brand is made for you. When her 22-year-old sister was diagnosed with melanoma, Lisa understood the need for sun protection in swimwear so her long-sleeved jersey suits are made from highly opaque recycled microfibers that block 98 per cent of UV rays. They come in plain colours but also fun prints like houndstooth to boot.

Available at Cover

This article first appeared on hk.asiatatler.com.

Tags

Fashion Swimwear Summer Swimsuit Bikini Swim

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