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Besides its in-person studio offerings, the premium lifestyle brand has recently launched Purecast platform for members to access classes from the comfort of their own homes
The time for reflection has come as we approach the end of 2020. It has been a challenging one, to say the least, and if you haven't been directly affected by the negative impacts of the pandemic, chances are you probably know of someone who has. As a result of anxieties faced in the past unprecedented year, it has also brought the importance and various methods of self-care to the forefront—taking precedence in many of our daily routines. For some, working from home has allowed for greater control over their daily schedules. There has also been a considerable effort for many to carve out time for wellness activities to cope with the state of the outside world.
Cue Purecast: the digital destination for all things yoga- and fitness-related by fitness and lifestyle brand Pure Group. It first launched during the time of lockdown when Singapore entered its circuit breaker period to significantly control the spread of the virus, offering members a chance to access the group's wellness offerings from the comfort of their homes. Yogis and fitness enthusiasts can supplement their practice and workouts by participating in online live-streamed sessions, on top of their onsite classes. Access to the platform is also a permanent addition to the Pure memberships moving forward.
1. Best of both worlds
Headquartered in Hong Kong since 2002, The Pure Group has established an array of important pillars to take the community's wellness journey to the next level. In Singapore alone, the premium lifestyle brand has eight locations—four dedicated to Pure Fitness and four to Pure Yoga— each conveniently scattered across the city. And in the years that it has been here, it has remained a popular choice with wellness enthusiasts, aptly so as they provide a series of world-class programmes and state-of-the-art facilities for its members.
Step through their doors and you'll find yourself spoiled for choice. From avid yogis who wish to challenge their practice to beginners who require more focus on their form, there is something for everyone of all levels. The classes at Pure Yoga are also planned to fit the busy schedules of their members: the earliest at 6.45 am for early birds and latest at 8.15 pm for a relaxing wind down after a hectic day at work.
All cards on the table: I'm not a morning person, neither am I a self-proclaimed yogi in any way. But all it took was the convincing from a friend that made me sign up for the 7.30 am class, knowing full well that I'd be in good company. A Hatha 1 class by instructor Aisah Sutton was locked into my calendar on a Thursday morning and it proved to be an invigorating experience. For the uninitiated, Hatha 1 is essentially a non-vinyasa-based asana practice—perfect for beginners. The sequence that required maximum stability through the various poses successfully woke my mind and body up, thankfully interspersed with moments of simple relaxation where attention to the breath was drawn.
