Members of social enterprise the Crib Society share the challenges their businesses experienced during the circuit breaker and re-opening of Singapore, and how these local brands innovated to survive the tide
When the circuit breaker was implemented on April 7 for almost two months, many businesses and industries were hit hard as their retail outlets and offices had to close for the partial lockdown.
This is especially true for small and medium enterprises, who have been forced to adapt their business plans and implement new infrastructure in order to keep it going.
To find out how some brands in Singapore have innovated to thrive during this unprecedented time, we reached out to the founders of five local enterprises.
JeannieRichard, Zerrin, Eden+Ellie, Candles of Light and Binary Style are all member brands of the Crib Society, a community founded by Elaine Kim, Tjin Lee, Marilyn Lum, and Mei Chee to empower female entrepreneurs.