The virtual event earmarks the launch of the long-awaited video starring the septet. Shot in Seoul, it showcases the members singing to their hits Life Goes On and Grammy-nominated song, Dynamite. Not surprisingly, the group shines as they breeze around yet another stunning set. 

(Related: Grammys 2021: BTS Puts on an Incredible Performance From a Rooftop in Seoul)

According to Smart executives, the shoot for the video and campaign collaterals took almost 10 hours and despite the long schedule, the members remained exemplary professionals, easily adjusting even to last-minute changes in production. This tidbit may not be surprising to fans as the band has been known for being one of the most hardworking groups in the business. 

Besides the exciting commercial, Smart is also launching a microsite for the campaign and an innovative mobile lightstick feature (which will allow Armys to enjoy their music videos as they would at a live concert).

The members also shared a few messages for their fans. The oldest member, Jin, said, “Smart decisions have always been important to us and seem to have produced good results for us. I will encourage you [to live smarter and purposeful] so you can only walk the path of happiness.” 

V echoes a similar sentiment, encouraging the youth to keep soldiering on even when things become difficult. “No matter how many times you fall, don’t give up and challenge yourself to break [big walls] in your life.” 

The Passion With Purpose campaign underscores the value of staying connected. BTS, as many know, have always been very in touch with their fanbase, hosting regular live streams and sharing comments and posts on the Hybe-run platform, Weverse. “We know very well that you are always sending us messages through social media, uploading videos that cover our songs and dances, and participating in challenges,” said Jimin. 

In a message for Filipino fans, Suga shared that he's been watching a lot of Pro Filipino Basketball and has been admiring their passion for the sport. J-Hope also mentioned that he's a big fan of Filipino food and considers the Philippines a must-visit country. All in all, the group noted that they are excited to return to the stage and meet their fans once more. 

Till then, group leader RM alluded to their song Spring Day, “It’s been a while since we met with Army and everyone in the Philippines. Let’s meet soon after this long winter is over. [We] miss you a lot.” The youngest member, Jungkook, added, “[We'll] be rooting for you. Please stay healthy.”

(Related: Was BTS’ Tiktok Account Hacked? Their Army of Fans Want Answers)

As fans wait with bated breath for more releases from the campaign (which includes photocards!), the Smart x BTS Passion With Purpose campaign proves to be a strong partnership through its heartfelt message and innovative products.