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300 list Sim Wong Hoo
Sim Wong Hoo

Sim Wong Hoo

The founder and CEO of Creative Technology, Sim Wong Hoo pioneered computer gaming audio with his SoundBlaster sound cards, with 400 million units sold. Super X-Fi, the company’s latest award-winning audio technology has an R&D outlay of about US$100m. With an AI engine, it customises a user’s audio experience based on how sound is perceived in reality.

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