Sam Goi

Executive chairman, GSH Corporation/Tee Yih Jia

 

The property and food tycoon is also known as Singapore’s ‘popiah king’

Sam Goi is executive chairman of property developer GSH Corporation and food manufacturing firm Tee Yih Jia, the world’s top manufacturer of popiah (spring-roll) skins. It is fitting, then, that Goi is widely known as Singapore’s “popiah king”, having acquired the business in 1977 and grown it into a firm that exports a wide range of frozen convenience foods to Asia-Pacific, the US, Europe, South Africa and the Middle East.

Goi is also a controlling shareholder in GSH Corporation, with a 59.82 per cent stake. The firm manages two balmy Malaysian resorts which include two five-star hotels and a 104-berth marina. GSH is developing a number of other properties in China and Malaysia, including Coral Bay, a luxury condominium project in Sabah.

Estimated to be worth approximately US$2 billion (S$2.6 billion), Goi has stakes in half a dozen listed companies, including Serial System, JB Foods, Envictus International. He is a director at GSH, JB Foods, as well as in Tat Seng Packaging Group and Tung Lok Restaurants.

Awards


2000

Public Service Medal

2004

Public Service Star

2014

Public Service Star (Bar)

2014

Businessman of the Year (Singapore Business Awards)

2015

SG50 Outstanding Chinese Business Pioneers Award (Singapore Chinese Chamber of Commerce & Industry)

Did You Know?


Popiah has its roots in Fujian province, China. It was derived from the spring roll, which was widely consumed in the springtime when there was an abundance of vegetables.

This website uses cookies to improve your experience. See our privacy policy.