Just in time for summer in Saint Tropez—the sun-kissed destination favoured by celebrities and the jet-set fashion crowd—Jacquemus has unveiled a new boutique and the first branded beach on the French coast. 

Designed by Simon Porte Jacquemus, the designer behind his eponymous label, the beach is lined with citrus-hued sun loungers and parasols for a classic European seaside look.

The boutique's design takes a more minimalist approach, with an exterior made of stone and wood. Inside, shoppers will find Jacquemus' latest Été capsule collection, featuring a range of exclusive straw hats, gold earrings and necklaces, and new versions of the iconic Chiquito and Le Bisou bags.

Jacquemus' pop-up beach boutique will be open until October, and is located at Route de Bonne Terrasse in Ramatuelle.