They may not rank as high as Kylie Jenner, but did you know that some of Singapore’s local influencers are actually raking in pretty big bucks?
In this age of modern advertising, we all know that influencers on social media are king and that they are typically involved in any decent marketing campaign.
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However, for many of these influencers, social media engagement is their bread and butter. Every like, follow and comment only enables them to charge companies more when they reach out to them to promote a product.
Recently, social media marketing management platform Hopper released its 2021 Instagram Rich List which lists the top 395 highest-earning Instagram influencers in 2021.
While of course, we do know that people such as Cristiano Ronaldo, Dwayne Johnson, Ariana Grande and Kylie Jenner would top the list, did you know that Hopper’s list actually has eight Singaporean influencers on it?
From the face behind Ladyironchef to some of our most popular lifestyle bloggers, meet the eight Singaporean influencers who are part of the richest Instagram influencers in the world.
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1. Brad Lau: 593,076 followers
Brad Lau, the face behind local food blog Ladyironchef, has been a mainstay in the local food industry for many years now. He reviews local food establishments as well as those overseas when he travels.
With 593,076 followers, the blogger charges an average of USD$1,700 per post on Instagram.