From live streams to tattoo reveals, BTS’s youngest member has mastered the art of going viral
July 2023 was already shaping up to be one of hottest months ever recorded, but then Jungkook of K-pop group BTS decided to raise the temperature even more with the promotion of his next single, Seven.
The song, set to release on US TV show Good Morning America this Friday, July 14, was teased on Instagram with a nine-photo grid. In one, Jungkook is shirtless under an oversized winter coat over jeans and boots, and in another he’s wearing a white T-shirt, rolled up to show off his tattoo sleeve, and jeans—very James Dean a la Rebel Without a Cause (1955).
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The official BTS YouTube channel has also released a Seven campaign short film as well as behind-the-scenes footage of Jungkook working on the single, adding to the excitement.
Predictably, both the Instagram campaign and YouTube video have gone viral. In fact, the YouTube video has garnered nearly 2 million views within 13 hours of being launched. But this is hardly the first time Jungkook has found himself trending on the internet—so, in anticipation of his single’s release, we take a look at some of the other times the K-pop star broke the internet.