Tatler+
World-class comfort need not come at a high price for everyone involved, as this all-natural product demonstrates
Willow Mattress’ brand story began with a couple’s personal search for a latex mattress. “We both wanted the luxury, comfort, and support of latex, as well as the health benefits (anti-mould, anti-dust mites, etc) and eco-friendly benefits of 100 per cent natural latex,” says founder and owner Chantal Travers, whose family is based in Singapore. “However, during our search, we found the whole experience of searching for the right mattress to be overwhelming and complicated.”
Travers and her husband also learnt that “despite 99 per cent of the latex being used in mattress manufacturing globally actually coming from Southeast Asia, all of it was being shipped to Europe where it was being finished and branded and then shipped back”—at a huge cost to the environment as well as consumers. This knowledge was what launched the research and development process that resulted in what might very well now be Singapore’s best and most affordable 100 per cent natural premium latex mattress.