Why The Broadway Is The Perfect London Home For Urbanites

Art & Design

September 18, 2017 | BY Brintha Anne Loganathan

Centrally located in Westminister, The Broadway is set to elevate the standards of London living to snazzy new heights.


Situated in the heart of Westminister in London, The Broadway offers stunning views of iconic landmarks and an incredible cityscape. Jointly developed by Northacre and Abu Dhabi Financial Group, the property is a stylish amalgamation of the old and new, with contemporary living spaces and a modern facade that also pays homage to the historic district. 

Urban Appeal

With its prime location, The Broadway not only draws cues to the city’s heritage, it allows you to be a part of it. Take a stroll through St James’s Park, watch the changing of the guards at Buckingham Palace, or admire the architecture of the Big Ben—it's all a stone’s throw away from home. 

This well-connected district is also growing into a thriving business and leisure hub where you can unwind after a hectic day, with top culinary options nearby as well as a heavy dose of retail therapy from the fashionable Mayfair, located just minutes away.

The Broadway London

Cosmopolitan Shine

Designed in collaboration with acclaimed architecture firm Squire and Partners, three pairs of stunning towers occupy the 1.72 acre lot that houses apartments, as well as offices and retail establishments. These towers frame a 20,000sqft public courtyard and a pedestrianised piazza, with each pair named after a revered diamond: The Sancy, The Paragon and The Cullinan. 

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The Broadway London

Polished Beauty

The cladding on the towers’ faceted exterior also draws cues to heritage buildings nearby, and, true to their names, these contain state-of-the-art facilities that were engineered to dazzle. A fully-equipped gym, personal training rooms, and more amenities can be found within its 16,000 sqft entertainment area—among the highlights is the 25m-long indoor swimming pool, which provides residents the chance to relax and recharge in style, no matter the weather.

The Broadway London

Lofty Comforts

Return home to a restful, light-filled apartment after a long day. All residential units of The Broadway are placed from the fourth floor and upwards, featuring oversized windows, highly functional kitchens, as well as bathrooms decked in Italian marble. As a thoughtful touch, the principal rooms come fitted with underfloor heating and comfort cooling systems that soothe whenever the English weather gets a little unpredictable. For loft-style living in London, look to the duplex penthouses, which feature soaring ceilings of up to six metres. These and more exquisite details form the perfect foundation for a chic new abode in London—the perfect sanctuary for the well-travelled urbanite.

The Broadway
Tel: 8125 7636 (JLL) / 9657 0072 (Savills)

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