Why Chaumet’s 2017 Bridal Collection Is Winning Hearts
June 28, 2017 | BY Alyssa Choo
Reasons why discerning brides choose Chaumet sparklers for their big day.
One of France’s most fabled luxury jewellery houses with a legacy that harks back to 1780, Chaumet pays tribute to modern day couples by putting them centre stage in its latest video, filmed in Paris, the city of love.
Directed by Matthew Brookes, the alluringly chic video features Chaumet’s 2017 Bridal Collection. With depictions of the young lovebirds against familiar Parisian landmarks of romance such as the Pont Alexandre III bridge and the Tuileries Garden, viewing Monet’s Nymphéas in the Orangerie Museum and sauntering through Place Vendôme, this video displays the timelessness of romance in a fast-paced, modern world.
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The French jeweller’s latest wedding collection is an ode to its more than 230-year heritage, featuring classic motifs and patterns whilst being effortlessly contemporary.
Here are five enduring reasons every bride should choose Chaumet jewellery for their walk down the aisle:
You Want A Love Like Napoleon And Josephine
The house of Chaumet was originally inspired by the love between Napoleon and his first wife, Josephine. Their iconic marriage, in which they exchanged numerous love letters, is why the brand continues to emphasise the triumph of love in this new collection.
Since 1780, Chaumet has been celebrating the same tender feelings, love and passion through its exquisite creations. The Liens wedding bands display the intimate ties between two souls, paying tribute to the beauty of a marriage like that between Napoleon and Josephine.
Embrace The Parisian Art De Vivre
Embrace the Parisian art de vivre with timeless solitaires and wedding bands that are ideal complements. Every signature collection features a stackable wedding band that is a perfect companion to the engagement ring. This includes Chaumet’s iconic Torsade and Plume collections, both of which feature chic classics for him and her. Beyond the quintessential duo of soilitaire and wedding band, Chaumet additionally offers jewellery sets consisting of bracelets, earrings, tiaras and more, so there's something for every taste.
Symbols Of Eternity
A symbol of immortality and resurrection, the Napoleonic bee holds the title as one of the oldest emblems of French sovereignty. What better way to represent the life-long commitment of marriage than with this symbol? Chaumet’s Bee My Love collection utilises the simple internal silhouette of a bee hive to establish the idea of eternity.
Diamonds are a girl’s best friend and Chaumet has only the best of them. The brand meticulously abides by its rigorous selection criteria that goes beyond the 4Cs of color, clarity, cut and carat to include balance. This fifth prerequisite ensures the diamonds in every Chaumet design are of perfect symmetry to render them a striking, singular glint. The luminescent diamonds are exceptionally white, as seen in the Joséphine collection, which ranges from classes D to F. Undoubtedly the star in the collection, the Joséphine Aigrette imperiale tiara captivates in a most royal fashion—with its structure and graceful design that surrounds a central Ceylon or Madagascar sapphire.
Can’t find the perfect dream wedding ring? Then make one that speaks of your style. Offering a vast array of settings and stones, Chaumet’s Crown Your Love service allows couples to create personalised engagement rings. The maison’s models can be adorned with certified diamonds weighing between 0.3 to 1.5 carats and it takes just three to four weeks to make your dreams come true.
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