1. Off the beaten path
Its biggest competitors entered the SUV market before it did, but Rolls-Royce Motor Cars isn't fazed by this fact. The British marque doesn't get too caught up with trends and instead prefers to take its time to perfect a product before revealing it to the world. That's why it took nearly four years to develop its latest—and most radical—member, the Cullinan, before unveiling it this May.
The Cullinan sings a rather different tune from the typical Rolls-Royce with its more laid-back, "high-bodied" form. It also does what it's set out to do unlike many of its peers—be a true sports utility vehicle that doesn't shudder or whimper (or make its passengers do so) when it's made to go off the tarmac.