Skip to content
search
Art Design See Your Dream Living Room Come to Life with Digital Tools by Roche Bobois

See Your Dream Living Room Come to Life with Digital Tools by Roche Bobois

See Your Dream Living Room Come to Life with Digital Tools by Roche Bobois
The Mah Jong sofa from Roche Bobois
By Hong Xinying
By Hong Xinying
December 16, 2019
Tatler Focus
Choosing the right furniture for your home becomes even easier with these new tools

The right mix of spatial planning and clever design details can truly transform a space, as design principals Jennifer Murray and Divya Anthony would know. The dynamic duo helm The I.D. Dept (IDD), a local design firm that specialises in crafting luxury abodes for well-travelled homeowners in Singapore and beyond.

“In our industry, we can ‘walk into our dreams’,” quips Murray, discussing the thrilling magic of interior design. “It’s always been about our imagination and putting it into context of the space you’re designing for,” adds Anthony. 

(Related: The Design Directors Behind Singapore's Most Glamorous Homes)

Watch the video below to see how these digital tools will help bring your dream living room to life.

 
See your dream living room come to life with the digital tools from French furniture brand Roche Bobois. Divya Anthony and Jennifer Murray, design directors of The I.D. Dept (IDD), explore the Singapore showroom and try out the Mah Jong Sofa 3D App, as well as other innovative tools that will help you select the right pieces for your home based on your design theme.
Divya Anthony and Jennifer Murray of The I.D. Dept (IDD). Photography: Benny Loh
Divya Anthony and Jennifer Murray of The I.D. Dept (IDD). Photography: Benny Loh

The I.D. Dept (IDD)

Helmed by Jennifer Murray and Divya Anthony, the homegrown design firm pairs a bespoke approach to interior design with clever spatial planning and an astute understanding of the unique needs of luxury homeowners.

The designers are well familiar with French brand Roche Bobois; most notably the iconic Mah Jong Sofa, which they have selected for a vibrant penthouse in Singapore. They revisited the Roche Bobois Singapore showroom recently to try out the Mah Jong Sofa 3D App, as well as the other 3D and VR (virtual reality) tools that allows designers and homeowners alike to arrange and customise the modular sofa system in their preferred colours and patterns.

(Related: 5 Minutes With... Nicolas Roche Of French Furniture Brand Roche Bobois)

  • Content Direction Hong Xinying
  • Videography Nicola Ng
  • Camera Crew Jufri Husne and Haakon Teo
  • Make-Up Hair and Make-Up by Lydia Thong / Makeup Entourage, using YSL Beauté and Revlon Professional

Tags

Art & Design Tatler Homes design the id dept idd roche bobois furniture

clear
keyboard_arrow_up

In order to provide you with the best possible experience, this website uses cookies. For more information, please refer to our Privacy Policy.

close