See Your Dream Living Room Come to Life with Digital Tools by Roche Bobois
The right mix of spatial planning and clever design details can truly transform a space, as design principals Jennifer Murray and Divya Anthony would know. The dynamic duo helm The I.D. Dept (IDD), a local design firm that specialises in crafting luxury abodes for well-travelled homeowners in Singapore and beyond.
“In our industry, we can ‘walk into our dreams’,” quips Murray, discussing the thrilling magic of interior design. “It’s always been about our imagination and putting it into context of the space you’re designing for,” adds Anthony.
Watch the video below to see how these digital tools will help bring your dream living room to life.
The I.D. Dept (IDD)
Helmed by Jennifer Murray and Divya Anthony, the homegrown design firm pairs a bespoke approach to interior design with clever spatial planning and an astute understanding of the unique needs of luxury homeowners.
The designers are well familiar with French brand Roche Bobois; most notably the iconic Mah Jong Sofa, which they have selected for a vibrant penthouse in Singapore. They revisited the Roche Bobois Singapore showroom recently to try out the Mah Jong Sofa 3D App, as well as the other 3D and VR (virtual reality) tools that allows designers and homeowners alike to arrange and customise the modular sofa system in their preferred colours and patterns.
(Related: 5 Minutes With... Nicolas Roche Of French Furniture Brand Roche Bobois)
- Content Direction Hong Xinying
- Videography Nicola Ng
- Camera Crew Jufri Husne and Haakon Teo
- Make-Up Hair and Make-Up by Lydia Thong / Makeup Entourage, using YSL Beauté and Revlon Professional