The Malaysian pewter manufacturer expands its retail network in Singapore with the opening of a brand new outlet at the recently revamped Suntec City Mall

Malaysian pewter manufacturer and retailer Royal Selangor expands its retail network in Singapore with the opening of a brand new outlet at the recently revamped Suntec City Mall.

Featuring the brand’s latest retail identity that fuses together both traditional and modern elements, the store is decked out in neutral tones of black, grey, white and natural wood, which exude a calm ambience for a relaxed shopping experience.

Prominent aesthetic points in the store including a sales counter adorned with pewter tiles – forming a traditional mengkuang weave motif, while the metal structure behind it is inspired by the bamboo scaffolding often used in open cast tin mines.

Chen Tien Yue, Executive Director of Royal Selangor Marketing, said, “As a luxury brand, we are constantly looking for ways to enhance the customer experience in our stores. In addition, the new retail identity conveys the heritage of the Royal Selangor brand and is a great environment for us to engage with our customers.”