Furniture and lighting purveyor P5 opens a new chapter with Italian furniture and kitchen brands Molteni&C and Dada.
Be it elegant classics or modern bespoke pieces, P5 is a name that comes up in every discerning homeowner’s search for statement furniture and lighting. From its cosy space at 5 Purvis Street (where the shop got its name) in 2009 to its current 8,000sqft showroom on Mohamed Sultan, P5 has certainly gone from strength to strength.
Thinking out of the box has been part of P5’s plan since its first foray into architectural lighting—the store began with a selection of niche lighting brands before gradually venturing into retailing collections by furniture brands.
Calvin Ngo, vice-president of P5, says that each brand in its stable is carefully curated based on its history and product design, and the showroom’s ability to bring out a cohesive brand experience. “We want to bring something different and unique to the market, and provide an end-to-end range, from kitchen fittings to wardrobes, to furnish an entire home,” he says.
This commitment to mutually respectful collaborations has earned P5 favour with its partner brands, including its Italian flagship furniture brand Molteni&C and its kitchen line, Dada.
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Its first floor is dedicated to Molteni&C and Dada, and complemented by brilliant finds from selected lighting brands. “Besides having a common business strategy and vision, being passionate about the business is also critical,” says Ngo. “If the brand principals sense that you’re only going after money, they may not want to work with you. They want to know that you truly believe in their brand.”