The New Versace Home Flagship Store In Milan Has Just Opened Its Doors
The designer home decor arm of luxury Italian maison Versace has found a new home in a flagship store in Milan. The new boutique is set in Via Durini 11, the heart of the design street in the fashion capital, and was opened as a collaboration with luxury Italian design brand Interni SpA.
Designed by renowned creative atelier Vudafieri Saverino Partners, the flagship boutique is housed in a classic Milanese palazzo. The space spans 500sqm (5382sqft) in total. It currently displays Versace Home’s latest furniture designs that were created in partnership with Luxury Living, part of Lifestyle Design Group.
Outside, the exterior proudly exhibits monumental ionic columns, with statues representing the Arts placed overhead. Customers walking in will be greeted by LED lights illuminating the steps at the entrance, while giant mega-screens and video walls frame the wall.
The flagship showroom is designed to model its structure after an actual home, providing a lifelike showcase to customers. The varying spaces comprise of an entrance hall, dining room, long corridors, and a master suite comprising of a bedroom and sitting room. In true Versace spirit, the interior boasts a hidden secret: a private garden. The discreet green oasis, hidden at first sight, forms a link to the outdoors and nature.
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Symmetrical frames clad the walls of the boutique, while gold accents bring the opulent Italian style to the space. Iconic house motifs can be found throughout the store. Soft furnishings with sartorial expertise mirrors lined with the signature Versace print, and statement-making furniture pieces make up an impressive showroom display.
Capturing the vibrant and extravagant essence that Versace Home is known for, the new flagship boutique will make for a delightful visit once international travel to Italy is possible. For now, take a peek to see the store in pictures by clicking through the gallery below.
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Versace Home is available in Singapore at Marquis QSquare