Living In The Fast Lane: MTM Skincare’s Kelly Keak Meets The Porsche 718 Boxster
Kelly Keak understands the need to be adaptable and quick-thinking as she guides her family business through the fast-paced beauty industry. “Some brands only see value in the creation of wants, focusing only on selling products,” says the managing director of MTM Skincare.
“For us, we take the time to understand the personal needs of each of our customers. This way, we’re able to create products that meet these needs and help elevate our clients’ self-confidence through effective skincare solutions.”
In order to effectively cater to her clients, a business owner needs to think on her feet and react fast. “You need to be agile and dynamic to thrive,” says Kelly. “In a way, these qualities are like that of a well-engineered sports car.”
The Porsche 718 Boxster, for instance, is an easy‑to‑handle everyday sports car that is incredibly dynamic on the road. With a powerful 2.0L four-cylinder turbocharged engine with 300hp, it handles anything you encounter on the road with conviction—whether it’s taking a tight turn, racing to 100km/h in under 5sec or hitting its top speed of 275km/h.
Kelly shares that 70 per cent of her work involves talking and listening to customers, and analysing their feedback on the brand and its practices. “We have competition from brands all over the world,” she says. “In this digital age, customers have more choices, feedback is instant, and engaging them is becoming more complex.”
The feedback Kelly gets from her customers often serve as inspiration for her and her R&D team to create new products that answer specific skincare woes. One such example is MTM Skincare’s No Pollution range, a “skin guardian” made from a custom blend of oils that tackles issues, such as hyperpigmentation, anti‑oxidation and dehydration, caused by increased exposure to pollution in the environment.
Hence, there can never be a one-size-fits-all model for skincare, Kelly says, “just like with luxury cars”. From its diverse offerings, it is clear that Porsche understands the importance of catering to its wide-ranging customer base.
In the case of the 718 Boxster, it has introduced a slew of new performance, assistance, comfort and infotainment systems. Case in point: the Porsche Communication Management that brings all infotainment applications into a single high-resolution touch display. The car further boasts numerous aesthetic updates, including a redesigned door with a more defined indentation, Bi-Xenon headlights with integrated LED four-point daytime running lights, redesigned tailpipes, and a rear trim strip with the Porsche logo and four-point brake lights.
(Related: What Makes The New Porsche 911 Different From Its Predecessors)
Even as both Kelly and Porsche race to stay ahead of the curve in their respective industries, they remain respectful of the heritage of their brands. For Kelly, building on MTM Skincare’s concept of custom-blended formulations, which her parents had put in place when they first established the brand in Singapore in 2003, has helped her to successfully navigate the cut‑throat beauty industry. And for Porsche, this equates to retaining the 718 Boxster’s classic roadster look that is instantly recognisable as a signature of the marque, while evolving the model into a sports car for today with technical and aesthetic refinements.
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- Art Direction Matilda Au
- Photography Gan
- Hair Zoel Tee
- Make-Up Zoel Tee
- Images Porsche